There are countless ways to track your brand on social media. Simple methods include using Twitter search and Google Alerts; more elaborate tools include Radian6’s newly announced Engagement Console, which will scour numerous social platforms for any mention of your brand.
So here’s a roundup of some of the more popular tracking tools.
Twazzup 2.0 beta (which Dawn wrote about last year) is a dashboard that gathers all the mentions of your brand on Twitter and presents them in an appealing and useful way.
Trackur is another powerful social media monitoring tool. It used to be premium-only, but a free basic plan was recently announced that allows you to monitor one keyword, which is sufficient for most small organizations and personal brands. One of the things I like is the way that you can export any search result to an Excel spreadsheet for further analysis.
SocialMention is similar to Trackur in that it will search all over the web for any mention of your keyword/brand. I like how you can set up alerts that will be emailed to you with results summaries. It also lets you break down search results according to where your brand is mentioned: blog posts, images, videos, news items and more. You can even see every time someone has saved a link from your web site/blog to Delicious or shared it on StumbleUpon.
Addictomatic presents all mentions of your keyword or brand on one nicely designed page. You’ll see images from Flickr, videos from YouTube, posts shared on Digg and much more.
Some people find it sufficient to keep track of their brand or other keywords of interest via their day-to-day Twitter client, such as TweetDeck, Seesmic or HootSuite. They accomplish this by simply creating a new column in the client that displays any tweets mentioning that keyword. The nice thing about this method is that you can reply and respond to people mentioning your brand or product, which makes it a good customer service tool.
Larger organizations that need more than one person to monitor Twitter can use a Twitter clients geared for teams, such as CoTweet, which lets multiple people respond to tweets at the same time. The other useful thing about CoTweet is the way it lets you turn tweets into tasks or action items that can be assigned to different team members, much like helpdesk tickets.
There are also tools that do nothing but track multiple hashtags/keywords on Twitter, such as Twitterfall, TweetGrid and my personal favorite of this type, Monitter. While Monitter doesn’t provide nearly as many columns or choices as TweetGrid, it does sport a slick user interface and feels faster. I do like the fact that TweetGrid lets you share a URL with all of the search terms you’ve assembled.
What tools do you use for social media monitoring?