> It is absolutely critical as research shows that 93% of all buying decisions start with an online search.
To put this into some perspective here are some statistics regarding click through traffic based upon the position that a page receives when entered into a search engine (this is from a study leaked from AOL’s search engine logs):
1. The first ranking position in the search results receives 42.25% of all click-through traffic
2. The second position receives 11.94%
3. Third position on the first page obtains 8.47%
4. The fourth placed position on page one receives 6.05%
5. The others on the first page are under 5% of click through traffic
6. The first ten results (page one ) received 89.71% of all click-through traffic,
7. The next 10 results (normally listed on the second page of results) received 4.37%
8. Third page receives a total of 2.42 %
9. The fifth page receives a total of only 1.07%
10. All other pages of results received less than 1% of total search traffic clicks.
These figures were obtained are from an article titled “Beginners Guide to to SEO” that is certainly worth a read and which you can download from one of the top blogs on search engine optimisation, SEO moz.com.
What I also found from this source was that being listed at the top of the results not only provides the greatest amount of traffic, but instills trust in consumers as to the worthiness and relative importance of the company/website.
Do you optimize your website or blog for search?Source: Jeffbullas, SEO.moz