Is Facebook Prepping Up Something Against Google Analytics

if you are maintaining a Facebook page, you might have received an email from Facebook containing a summary of the activities that happened in the past on your Facebook pages. This started last week, and a couple of hours ago I received another email again.  While the page analytics contain just some basic data about your page’s activities, its interesting to know that Facebook actually compiles all these activities. And makes you think whether this might be the start of a bigger traffic analytics product.

Well, Nick of All Facebook thinks so when he noticed that Facebook’s latest Javascript libraries suggest that Facebook might be preparing to roll out Insights beyond Facebook and this might be discussed during the f8 conference happening in San Francisco.

Using the following  API call developers will be able to track various types of event, says O’Neill.

FB.Insights.impression(<br />{<br />api_key: 'YOUR_API_KEY',<br />lid: 'EVENT_TYPE'<br />} );

What remains a mystery though is whether this will be integrated in individual websites or will be a part of an enhanced “Like” feature in Facebook.

Is Facebook planning to launch a new product that will compete with Google Analytics? Something that would go beyond what Facebook Insights being use to track activities on Facebook Fan Pages, perhaps? We might know soon.

More info at Net Visibility Group

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Search Engine Optimization Blog Page

Is your website in the TOP 10 of Google, Yahoo, Bing?

Over 70% are searching online and you’re missing out.

Stay ahead of your competition with expert SEO. The internet is going to get even more challenging in the near future, therefore you better get your SEO marketing in order. With everyone struggling to understand Search Engine Optimization (SEO) and Social Media Marketing (SMM) and with Google constantly changing, it turns out to be more complicated and involved than expected. We can help your company take control in these critical and competitive online arenas. We establish and maintain top placement in major search engines for your business website, so you get increased exposure online quickly, and for long term. Our team of experts accomplish this by building or modifying your website using expert SEO marketing, social media optimization and Local Map Profiling.

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Google Maps Bringing “Street View” to Mobile

Internet Marketing OregonGoogle’s confirmed to Search Engine Land that Google Maps Mobile will be gaining Street View photography. It won’t confirm the exact timing, but a Wall Street Journal reports that is will happen tomorrow seems pretty likely.

The New York Times had reported last week that Street View would be coming to Google Maps Eugene Oregon Mobile, the version of Google Maps is available to anyone through a smartphone’s browser. The report cited Google. But when asked directly, Google refused to confirm this to us or other publications.

Earlier today, the Wall Street Journal again reported that Street View Google Maps Oregon was coming and that it would appear as a new feature tomorrow. It also cited Google, but when asked directly to confirm this, Google gave us the same statement it has been giving all publications, that it had nothing to announce.

It’s kind of crazy. Two major US newspapers were citing Google Internet Marketing Oregon that Street View was coming, but Google itself didn’t want to acknowledge that directly?

After a further phone call with Google PR this afternoon, I got a direct confirmation. Yes, Street View will come to Google Maps. Presumably other publications can also now get the same confirmation. But as for timing, Google’s still not saying when it will happen. It seems pretty likely that the Wall Street Journal is correct, that it will hit tomorrow. After all, the Journal is citing Google as saying so.

Our previous article, Google Street View Coming To Google Maps For Mobile Marketing Oregon, For Both iOS & Android, explains more about what to expect when this happens. It brings Street View not just to Google Maps For Mobile for iPhone and iPad users but also any smartphone user, through the browser.

Of course, Android users probably won’t care about this change, since they can use the Google Maps For Android app, which has Street View photography already, along with other features like turn-by-turn navigation.

But the move should further shore up Google as an alternative to the new Apple Maps on iOS 6, which are so inferior to the Google-powered ones on iOS 5 that Apple CEO Tim Cook apologized for them last week and suggested Google as an alternative, among other options.

Google Maps, accessed through the browser, still won’t be as nice as making use of an actual Google Maps app. Google lacks an app for iOS 6 users apparently because it hasn’t “done anything” yet, as CEO Eric Schmidt said last week.

Why hasn’t it done anything? Google’s not providing a reason on the record. But reports are that the company didn’t expect to be dropped from Maps in iOS 6 and is now scrambling to develop its own app. by Search Engine Land, Oct. 3rd, 2012

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Success Story of Inbound Marketing

A client of ours Purpose Works posted this success with LinkedIn after learning more about Inbound Marketing Eugene Oregon at the local Chamber of Commerce Meeting in June.  We are so glad that they are happy with their results and took some of the information we provided and turned it into leads.

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Shared by Contractors Electric LLC-Steven Leuck, Owner

Our bookkeeper at electrician eugene oregon shared something very funny that happened last week with our part time shop helper. And,… don’t get me wrong,… he is ONE SHARP kid and a real go-getter. But, it kind of illustrates a sort of signs of the times, as it were.

Seems he was making appointment calls for us last Thursday when he claimed he started getting a “really weird” sound on the line. Our bookkeeper asked him what was wrong and he explained to her that he had tried the number several times but kept getting a strange noise on the line and wasn’t sure what he should do.

So, she tried calling the number herself. After she dialed it she said she almost couldn’t contain her laughter as she explained to him what a “busy signal” is. Seems he’s so used to everyone he knows having cell phones, answering machines and call waiting that he has gone his entire life without every having heard a busy signal. She said she chuckled all the way home to Pleasant Hill that evening thinking about it – Steven Leuck, Owner Contractors Electric LLC

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Medical Billing Website Is Live

Congratulations to Medi-Bill on the launch of their new website!  We are glad to have them aboard.

 

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Local Internet Company Eugene Sponsors Speedway

If you like to go to the races…..visit Cottage Grove Speedway.  We are proud to have helped them in the creation of their website and to help sponsor this local speedway.  Grab the Family, Bring a Smile, and Ear Plugs if needed and join in on the fun!  Hope to see you there.

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Inbound Marketing Moving at Light Speed

Inbound Marketing Moving at Light Speed

Does it seem to you that online and inbound marketing is moving rather quickly – like nearly light speed?

Let’s drift back in time in just one area Social Media.   Remember the “good old days” back in 2009 when, in terms of a mainstream marketer’s focus, only Twitter and Facebook really mattered?

The number of social media channels to at least consider tracking these days has grown to include Google+ and YouTube. Oh, and please include LinkedIn. And add Pinterest to the list.

As you think about sorting out and prioritizing your company’s social media channels alone, you begin to understand why a little advice or external expertise might be helpful.

a rapidly growing phenomenon in the digital marketing ecosystem. If you lift your head from your screen, you’ll start seeing them everywhere.

What follows are five reasons why digital marketing agencies are booming – but this list could easily grow by another 10 or 15 items.

1. Prioritization

Given the number of different digital channels and tactics emerging, most companies don’t have resources to cover all these programs.

An agency can look at specific objectives and help prioritize which channels to focus on. Since they generally have a methodology for evaluating many different client-types, prioritization of programs is an area where they are supporting more companies every week.

2. Specialization

Marketing is becoming like medicine: few generalists, a lot of specialists.

Marketing prior to web 2.0 was (relatively) easy. Programs were a short list including direct mail, events, print ads, and if the budget was present, some “above-the-line” marketing campaigns like radio and television.

Today companies are looking at email, SEO, PPC, SEM, inbound marketing third party content, all social media channels, infographics, slideshare, webinars, etc. No one person can be the expert of all those digital marketing channels as the industry becomes more granular and specialist-driven.

In this environment, agencies can provide expertise for specific channels or create a program that is a rifle shot at a target market rather than a spray-and-pray shotgun blast.

Competition today is coming in all shapes, sizes, and locations.

Before the Internet era, competition was often right across the street. Today, competition is no longer restricted to location.

A given company might be fighting a global competitor focusing on localized search in their home metro area or region, or want to get to their competitor’s home turf.

Agencies, because they work with multiple clients, have the ability to keep their knowledge current and competitive tactics razor sharp. These quick-witted skills are increasingly valued, because in today’s industry, a company is either the predator or the prey.

The abundance of low cost solutions and “cheap” infrastructure cost makes the barrier to entry fairly low for small new agencies. That generally means a local agency with a very low cost structure.

As an example, some agencies provide digital marketing managed services to a small chain of nail salons or a towing company. They do so within a cost that enables them to compete with replacing yellow pages ads.

The term “digital marketing agency” no longer applies to just the big guys like WPP or Publicis. There are local agencies today which can meet the needs of small businesses within nearly any budget.

With larger marketing spend going to digital every year, more scrutiny from above will inherently come with it.

Agencies traditionally are held more accountable for specific results in comparison to internal marketing departments. As a result, they generally have more consistent metrics and reporting paradigms to measure programs and justify budget commitments. That’s mighty valuable to the VP of Marketing/CMO who wants a partner in those negotiations with the CFO.

4 Reasons You Might Need an Agency

Here are four specific reasons why an agency might be of help to you and your marketing department.

  1. You’re a marketing athlete – what we call an “I wear a lot of hats” marketer. But you may want to have an agency partner that can put more focus on a specific program or two while you play general contractor. Social media programs and content generation or link building are some areas where an agency can focus while still tying into your overall Search Engine Marketing and Search Engine Optimization strategy.
  2. Have you ever hired a full-time employee for a specific need and then realized six months later that you really just needed that one project done and now you’re stuck with an underutilized, bored resource? A project like site redesign, SEO revamp, or targeted social media campaign lasting six months or less is a great place to slot in an agency for targeted support that can be wound down when the project is complete.
  3. These days, you probably hear or read about a program at least a couple of times a month that you would consider testing if the bandwidth and expertise was available. It might be something like tying together an email campaign to a specific soft-ask on a customized landing page, or parallel processing some paid placements with increased activity on a specific social media channel. You should be able to find an agency with the specific expertise you need to run an experiment within a timeline and budget envelope that meets your requirements.
  4. Often marketers are graded just on a specific result like leads per quarter or traffic numbers. The executive team and CEO may not care how you achieve those results. Depending on your internal staffing, it may be easier to manage to your targeted results but let an agency create a set of interwoven campaigns to achieve your results. In this way, you get the digital marketing agency’s specific expertise tied with the results you need internally while preserving some of your time, since less of your elbow grease is required.

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Regardless of whether you decide to work with an agency now or in the future, get used to them. Given the pace of change in online and digital marketing, agencies will only grow in numbers and services they provide to their clients.

Author’s Note: Thanks to Optify CEO Rob Eleveld for his assistance writing this column for http://searchenginewatch.com/article/2189976/5-Reasons-Digital-Marketing-Agencies-Are-Booming-and-4-Reasons-You-Might-Need-One


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Great Call’s To Action – How Many Customers are you Losing?

Great Call's To Action – How Many Customers are you Losing?.

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